<?xml version="1.0" encoding="UTF-8"?>
<reviews itemIdentifier="ClassicT1948">
  <review review_id="73">
    <review_id>73</review_id>
    <reviewer>xrayspex</reviewer>
    <reviewdate>2002-09-15 00:00:00</reviewdate>
    <createdate>2002-09-15 00:00:00</createdate>
    <stars>5</stars>
  </review>
  <review review_id="229">
    <review_id>229</review_id>
    <reviewbody>xrayspecs is absolutely right about the Chevrolet spot in this collection.  It is "an excellent advertisement for reaction shots."  I was so struck by the eyeline matches and point-of-view editing in it that I created an editing exercise based on it for a television-criticism class.

To facilitate that exercise, I put frame grabs from that commercial on the class Website:

http://www.tcf.ua.edu/Classes/Jbutler/T311/ChevroletCommercial/index.html

"Classic Television Commercials" is also a fascinating glimpse into 1950s/60s consumer culture.

--Jeremy Butler
http://www.TVCrit.com</reviewbody>
    <reviewtitle>Editing Exercise and Popular Culture</reviewtitle>
    <reviewer>jbutler</reviewer>
    <reviewdate>2002-10-17 00:00:00</reviewdate>
    <createdate>2002-10-17 00:00:00</createdate>
    <stars>5</stars>
  </review>
  <review>
    <reviewbody>Having seen these commercials YEARS ago, like when I was 10, so 14 years ago, it's a pleasure to discover the commercials on this site. A lot of memories on these commercials... While it's hard to review EVERY single commercial here, I'll produces some 'notes' for each review of them... 
Some Notes..
I sure don't know why Band-Aid doesnt produce band aids as cool looking as the 'stars and Stripes' bandages.
The great 'You'll wonder where the Yellow' went pepsodent commercial is on here.</reviewbody>
    <reviewtitle>Part I of a wonderful series</reviewtitle>
    <stars>4</stars>
    <reviewer>Spuzz</reviewer>
    <createdate>2003-03-30 22:46:54</createdate>
    <reviewdate>2005-08-09 21:28:54</reviewdate>
  </review>
  <review review_id="30353">
    <review_id>30353</review_id>
    <reviewbody>This commercial should be the new paradigm for the modern anti-smoking camapign.  The simple association between square dancing and smoking would have kids running away from cigarettes in droves.  I could, however, foresee many seniors picking up the habit again, though.</reviewbody>
    <reviewtitle>See</reviewtitle>
    <reviewer>MikeBrew77</reviewer>
    <reviewdate>2005-01-29 15:39:01</reviewdate>
    <createdate>2005-01-29 15:39:01</createdate>
    <stars>4</stars>
  </review>
  <review review_id="32712">
    <review_id>32712</review_id>
    <reviewbody>A series of different commercials from the fifties and early sixties. Among them are one in which a woman lifts a ÃÂÃÂÃÂÃÂdry egg at room temperatureÃÂÃÂÃÂÃÂ with a band-aid and puts it in boiling water to demonstrate its sticking power. In another an anonymous male hand uses a ÃÂÃÂÃÂÃÂman-sizedÃÂÃÂÃÂÃÂ Remington shaver on both a hairbrush and a peach to show its shaving versatility. An ad for kidÃÂÃÂÃÂÃÂs band-aids is truly imaginative. Children roller-skate, jump-rope and pogo-stick across the screen in a Muybridge-ish kind of style. 

The last ad is a paean to Dodge workersÃÂÃÂÃÂÃÂwe see various scenes of both men and women, blacks and whites on the factory floor at Dodge building cars while a folksy, cowboy voice sings ÃÂÃÂÃÂÃÂweÃÂÃÂÃÂÃÂre gonna build an automobile!ÃÂÃÂÃÂÃÂ Possibly Dodge was on the verge of negotiating a new contract with the UAW and put the ad up as a public relations ploy. But still, itÃÂÃÂÃÂÃÂs nice to see the shots of the workers and it reminds us that once upon a time America was a country that manufactured its own goods. Those days are long gone.</reviewbody>
    <reviewtitle>Wondering Where the Jobs Went</reviewtitle>
    <reviewer>Marysz</reviewer>
    <reviewdate>2005-02-21 20:34:43</reviewdate>
    <createdate>2005-02-21 20:34:43</createdate>
    <stars>5</stars>
  </review>
  <review>
    <reviewbody>How can you remove band-aid plastic strips with super stick from your skin? Ive tried sticking my finger in boiling water, but as we can see that doesnt work. 
Is there no end to what we can learn about shaving from a cartoon parrot with a stand-up bass?
Remington demonstrates to us that we can use its electric shaver to:
1. Shave the gentle peach fuzz of one's rear-end and
2. Shave the coarse bristly hair just around the other side from there.
Im just a little sickened by Pee-Wee Reese not considering what he does with little boys "work".</reviewbody>
    <reviewtitle>Lessons to be learned</reviewtitle>
    <stars>2</stars>
    <reviewer>Frinkiac7</reviewer>
    <createdate>2005-05-22 12:19:47</createdate>
    <reviewdate>2005-05-22 12:19:47</reviewdate>
  </review>
  <review>
    <reviewbody>It is fun to watch these commercials from the 1950's. They seem much shorter than the ones made today.</reviewbody>
    <reviewtitle>Fun to watch</reviewtitle>
    <stars>4</stars>
    <reviewer>jafran</reviewer>
    <createdate>2005-09-09 03:07:23</createdate>
    <reviewdate>2005-09-09 03:07:23</reviewdate>
  </review>
  <review>
    <reviewbody>In the 50s there was a Swedish Pepsodent commercial for the cinema. It starred the actress Yvonne Lombard who exclaimed: "Gula hinnan borstas bort med Pepsodent!" (Take away the yellow with Pepsodent). The "yellow" was personalized by a man painted and dressed to resemble an American native of a western movie (that might follow the commercials). Pepsodent made him disappear as well. I had expected that the Pepsodent commercial in the Classic Television Commercials would have the same racist theme, but it had not. It might have been an European invention, inspired from the western movies.</reviewbody>
    <reviewtitle>Pepsodent</reviewtitle>
    <stars>4</stars>
    <reviewer>Eva Vikstrom</reviewer>
    <createdate>2006-03-28 06:45:19</createdate>
    <reviewdate>2006-03-28 06:45:19</reviewdate>
  </review>
  <review>
    <reviewbody>The commercials on the Internet archive are a bit 'Hit and miss', But the commercials in this video are both historically important and are fun to watch. Good that Rick is preserving them.</reviewbody>
    <reviewtitle>Some of best TV commercials on the internet archive!</reviewtitle>
    <reviewer>Robin_1990</reviewer>
    <reviewdate>2007-10-14 11:51:09</reviewdate>
    <createdate>2007-10-14 11:51:09</createdate>
    <stars>5</stars>
  </review>
  <review>
    <reviewbody>Here is a link to a new site with some real gems! Especially the Fifties "Marlboro Man" before he morphed into a cowboy - &lt;a href="http://www.classictvadvertising.com"&gt;Classic Tv Advertising&lt;/a&gt;</reviewbody>
    <reviewtitle>Classic TV Advertising</reviewtitle>
    <reviewer>Metronicity</reviewer>
    <reviewdate>2008-04-13 07:16:46</reviewdate>
    <createdate>2008-04-13 07:16:46</createdate>
    <stars>5</stars>
  </review>
  <info>
    <num_reviews>10</num_reviews>
    <avg_rating>4.30</avg_rating>
  </info>
</reviews>
